NFT News 2022: NFTs as a Marketing Tool

NFT News –

Non-fungible tokens (NFTs) are coming into their own, now becoming an important part of the digital economy. The original goal of NFTs was to develop a monetary system that confirms assets – usually artwork – as individually unique, traceable and verifiable. These confirmations can be applied to anything digital, making the assets basically un-hackable and uncopiable.

Like most disruptive technologies, the journey to widespread acceptance and use has been along a twisted, and sometimes bumpy road. Largely discounted at their creation in 2014, NFTs surged in 2021, stabilized in early 2022, and faltered a bit mid-year. During their development, NFTs gained a reputation as being difficult to use. Some NFTs even turned out to be digital snake oil.

Even as many people struggle to understand NFTs, or are reluctant to jump on board, demand for NFTs has surged. In fact, NFTs topped $17 billion in 2021 and are poised to surpass $147 billion by 2026. As of March 2022, there were more NFTs than public websites. NFT marketplaces like Nifter, recently launched by ClickStream, are largely responsible for this growth because this new generation is easy to use, reliable, and secure.

With Crypto Currency showing signs of struggle, NFT’s still are finding their way to more platforms through diversifying its strategic uses.

Tomorrow’s NFT – A Powerful Marketing Tool Like No Other

As NFTs have grown, they have evolved past being merely a way to sell music or artwork. Once dismissed as a fad, NFTs have tremendous staying power and are now entering the mainstream. Today, these digital tokens are now in use as a sophisticated approach to marketing. Major brands, such as such as Budweiser, McDonald’s and Adidas, have introduced their own NFTs. A number of celebrities, including Tom Brady and Snoop Dogg, have either purchased NFT collections or launched their own.

Selling NFTs allow companies to lead customers on a journey through different price points and offer rewards based on the clients’ level of engagement. They are also a way for entrepreneurs to identify their strongest supporters.

Entrepreneur, author, speaker and internet personality Gary Vaynerchuk created Veefriends to build a community around his creative and business interests using NFT technology. His tokens recently pulled double duty during the multi-day superconference, VeeCon 2022, where holders of a VeeFriends series 1 NFT used the digital currency to get in the front door and gain access to original artwork and surprise gifts. Using NFT technology also allows Vaynerchuk to distinguish between superfans and casual conference-goers. Vayner’s VaynerMedia, a global creative and media agency, also recently partnered with Johnnie Walker to offer loyal customers a special and limited edition of blue label whiskey.

Vaynerchuk is far from the only entrepreneur and business leader to use NFTs to grow support for their products. Prada recently launched 100 Ethereum NFTs to coincide with the release of its latest Timecapsule apparel from Prada’s latest partnership with Cassius Hirst, son of English artist, entrepreneur, and art collector Damien Hirst. Buyers will receive an NFT along with their purchase.

The project, known the Timecapsule NFT Collection, is a monthly online event in which shoppers can access both a physical product and a gifted NFT. Each Timecapsule item bears a unique serial number and in packaging exclusive to its contents. The brand’s initial offering is Prada x Cassius Hirst black or white shirts that come with a corresponding GIF of a black or white pill capsule. The NFTs validate the transaction by referring to the serial number of the drop and by assigning a number to each individual shirt.

Big businesses are not the only ones taking advantage of the power of the digital currency – individuals are also making the most of the NFT communities. NFTs helped Chanel Lee bring her memes Tasty Toastys to market, for example. Lee introduced her randomly-generated bread cartoon in November 2021, before she had built up an international network substantial enough to attract attention to her cute and simple designs. After reworking and relaunching the collection in January 2022, Lee began holding gatherings on Twitter Spaces in which Tasty Toastys NFT holders can chat with each other in audio conversations; she also created an exclusive Discord server for NFT holders who prefer to type. Tasty Toastys also host events in the metaverse, such as the Decentraland party in which community members can wear a Tasty Toastys backpack while dancing to a live DJ, all as their NFTs hovers over their shoulders.

It’s hard to tell where NFTs will be in a year from now, but one thing is clear – NFTs will continue revolutionizing how we market, track purchases, and talk about art and all other commodities, digital and otherwise.

ABOUT FRANK MAGLIOCHETTI

Frank Magliochetti owes his professional success to his expertise in two areas: medicine and finance. After obtaining a BS in pharmacy from Northeastern University, he stayed on to enroll in the Masters of Toxicology program. He later specialized in corporate finance, receiving an MBA from The Sawyer School of Business at Suffolk University. His educational background includes completion of the Advanced Management Program at Harvard Business School and the General Management Program at Stanford Business School. Frank Magliochetti has held senior positions at Baxter International, Kontron Instruments, Haemonetics Corporation, and Sandoz. Since 2000, he has been a managing partner at Parcae Capital, where he focuses on financial restructuring and interim management services for companies in the healthcare, media, and alternative energy industries. Last year, he was appointed chairman of the board at Grace Health Technology, a company providing an enterprise solution for the laboratory environment.

Frank is the CEO of ClickStream, ClickStream’s business operations are focused on the development and implementation of apps that disrupt such as WinQuik™, a free to play synchronized mobile app and digital gaming platform. The platform is designed to enable WinQuik™ users to have fun, interact and compete against each other in order to win real money and prizes. Twitter at @ClickstreamC  @WinQuikAppNifter™, a music NFT marketplace that allows recording artists to create and sell limited edition authenticated NFTs, and their ever expanding foreign language exchange social learning app  @HeyPalApp. ClickStream is also entering the E-Learning market with Joey’s Animal Kingdom- please visit them online at wowee.world

Frank was appointed Chairman and Chief Executive Officer at Designer Genomics International, Inc. The Company has accumulated a growing body of evidence that highlights a link between alterations in the immune and inflammatory systems and the development of chronic human disease. The Company is visionary and has established itself as a leader in the field of inflammatory and immune genetic DNA and RNA biomarkers that play a causative role in debilitating conditions, such as atherosclerosis/heart disease, diabetes, arthritis, inflammatory bowel disease, post-traumatic stress disorders (PTSD) and cancer.
A proprietary state-of-the art data mining bioinformatics program, called ‘cluster analysis’ will be used to measure disease development susceptibility with potential for earlier diagnosis and intervention. The company is developing a healthcare program based on its proprietary genetic panels that will allow people to be their own healthcare advocate and take an active role in their health status as well as longevity.
Frank is a highly sought after multifaceted senior C level executive.

Social Language Learning Trends – 2022

Trends in Language & Social Learning during 2022

The way we communicate is changing faster than the speed of sound, it seems, especially with the globalization of commerce and international social media platforms that favor people who speak more than one language. The way we learn languages is also evolving rapidly, with the graphically-rich virtual space of the metaverse creating a comfortable and effective learning environment.

The demand for online learning has never been stronger, especially when it comes to learning a language online. In fact, global online language learning market size and share revenue was worth $14.2 billion in 2021, and many expect it to exceed $28.5 billion by 2028. As demand and usage grows this year, certain trends will undoubtedly emerge.

Artificial intelligence (AI)

Artificial Intelligence (AI) research and development continued at a blistering pace during the pandemic. AI molds the learning experience to the user, allowing learners to work at their own pace and in their own way. AI-powered platforms repeat topics and emphasize areas that are challenging to the user, appeals to their interests, engages them with tasks they are good at, and even adapts to the cultural background of the user.

AI and immersive technologies, such as Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR) and Extended Reality (XR), will continue to be strong performers in 2022. AR adds to intriguing images and graphics to existing educational content, while VR bridges the gap between theory and real-world applications.

Bite-sized training

Getting too much information all at once can be mind-numbing experience. What’s more, people are busier than ever and simply do not have hours to spend each week learning a language. In fact, employees devote a mere 24 minutes to learning each week. Microlearning breaks down content into bite-sized pieces that take only 5 to 10 minutes to complete.

Mobile delivery

There are currently 6.648 billion smartphones in the world today, which means about 83.72 percent of the global population owns a smartphone. Clearly, mobility is an essential part of daily life. What’s more, smartphones are capable of doing much more than placing calls and sending texts – many of today’s smartphones rival the smartest laptops or tablets. In 2022, an increasing number of people are likely to use their smartphones to learn a language. 

Social language learning apps

The best way to learn a new language is to chat with real people around the world who speak the language every day, of course, but traveling to foreign lands simply to pick up a language is expensive and time-consuming. Social language learning apps allow users to enjoy all the benefits of immersion-based learning without ever leaving the comfort of their own home.

HeyPal™ will likely be a trend-setter for social language learning apps in 2022. As one of the fastest growing language learning apps, exceeding a million downloads in just months after its release, HeyPal is fun to use and easy to understand. This nifty app uses suggestive messaging that allow users to spark conversations and kickstart friendships with one single tap, which ultimately accelerates learning. The messaging system allows users to write direct message prompts for one-click sending, record a voice note and send the answer to a prompt, or even record a video to send. Algorithms allow users to build their social profiles to increase global followers, upload fun and engaging videos as a form of communication, and even communicate with native speakers in real-time or post on boards specific to different languages.

Premium memberships

People want more from their language and social learning apps, and are willing to purchase premium memberships to unlock the potential of their apps.

HeyPal™ offers a Premium Membership plan that makes it easier than ever to learn a new language through social learning. Their Premium Membership includes unlimited chats, translations, language feeds, influencer feeds and features, and group chats. It also provides access to the new PenPal matching feature, in which an advanced algorithm matches up HeyPal users with new users to help them learn and practice their language of choice. It also includes Suggestive Messaging, a predictive text feature, which allows learners to kick start conversations with a single tap.

The demand for online learning will continue to grow through 2022. Many of today’s trends will influence the growth and development of online language learning throughout the next century.

ABOUT FRANK MAGLIOCHETTI

Frank Magliochetti owes his professional success to his expertise in two areas: medicine and finance. After obtaining a BS in pharmacy from Northeastern University, he stayed on to enroll in the Masters of Toxicology program. He later specialized in corporate finance, receiving an MBA from The Sawyer School of Business at Suffolk University. His educational background includes completion of the Advanced Management Program at Harvard Business School and the General Management Program at Stanford Business School. Frank Magliochetti has held senior positions at Baxter International, Kontron Instruments, Haemonetics Corporation, and Sandoz. Since 2000, he has been a managing partner at Parcae Capital, where he focuses on financial restructuring and interim management services for companies in the healthcare, media, and alternative energy industries. Last year, he was appointed chairman of the board at Grace Health Technology, a company providing an enterprise solution for the laboratory environment.

Frank is the CEO of ClickStream, ClickStream’s business operations are focused on the development and implementation of apps that disrupt such as WinQuik™, a free to play synchronized mobile app and digital gaming platform. The platform is designed to enable WinQuik™ users to have fun, interact and compete against each other in order to win real money and prizes. Twitter at @ClickstreamC  @WinQuikAppNifter™, a music NFT marketplace that allows recording artists to create and sell limited edition authenticated NFTs, and their ever expanding foreign language exchange social learning app  @HeyPalApp. ClickStream is also entering the E-Learning market with Joey’s Animal Kingdom- please visit them online at wowee.world

Frank was appointed Chairman and Chief Executive Officer at Designer Genomics International, Inc. The Company has accumulated a growing body of evidence that highlights a link between alterations in the immune and inflammatory systems and the development of chronic human disease. The Company is visionary and has established itself as a leader in the field of inflammatory and immune genetic DNA and RNA biomarkers that play a causative role in debilitating conditions, such as atherosclerosis/heart disease, diabetes, arthritis, inflammatory bowel disease, post-traumatic stress disorders (PTSD) and cancer.
A proprietary state-of-the art data mining bioinformatics program, called ‘cluster analysis’ will be used to measure disease development susceptibility with potential for earlier diagnosis and intervention. The company is developing a healthcare program based on its proprietary genetic panels that will allow people to be their own healthcare advocate and take an active role in their health status as well as longevity.
Frank is a highly sought after multifaceted senior C level executive.

SOURCES

https://sports.yahoo.com/demand-global-online-language-learning-160500001.html

https://www.bankmycell.com/blog/how-many-phones-are-in-the-world

NFT Music Trends to Watch for in 2022

Trends to Watch for in NFT Music in 2022

Music has always been trendy. Early mankind grooved to Medieval, Renaissance and Baroque beats until Classical and Romantic music became all the rage. Most of the trends reflected the types of instruments available at the time. Since Édouard-Léon Scott de Martinville recorded an anonymous vocalist singing “Au Claire De La Lune” in 1860, however, technology has driven many of the trends in the music industry.

Rapid advancements in technology delivered music to radios, television, Walkmans, floppy disks, CDs, and USBs, leapfrogging today to streaming services like Spotify and Apple Music. Non-fungible tokens (NFTs) are poised to change everything we know about the music industry, and many of these changes will occur in 2022.

About Music NFTs

In the near future, NFTs will determine how music is made, distributed, preserved, performed, and consumed. For the consumers, music NFTs are simply digital collectibles. They do not carry inherent ownership rights – they are merely assets that collectors can buy and sell. For the artists, though, they are much more. NFTs are a new monetization model for musicians; the platform will also return ownership of music back to the artists that create it and to the fans who love it. Many of these changes will take shape in this year alone.

Top NFT Trends in 2022

Better returns for artists

Throughout the years, musicians have not been equitably compensated for their music. Artists have typically received only 50 percent of their total revenues, with the other half split between the agents, distributers and lawyers. Digital service providers (DSPs), such as online stores (Amazon Music, iTunes) and streaming services (Spotify, YouTube Music, Apple Music, Tidal) offer artists an even smaller return. Spotify pays $.003 and $.005 per stream, according to Business Insider, which means artists earn a dollar for every 250 streams or so.

To earn more, artists must produce more music and increase their fan base, but still is no guarantee of a good financial return. Most of Spotify’s top 0.8 percent of artists receive less than $50,000 in streaming revenue, and the other 99.2 percent receive even less.

Music NFTs, on the other hand, are selling for thousands of dollars that the artist can actually take to the bank. This technology allows artists to maximize their potential earnings with just a few hardcore fans, and can ensure that artists are more fairly compensated for their work.

NFT personalities

The number of musicians adopting NFT personalities will rise in 2022. A new generation of apps allow artists to perform as an NFT personality rather than as themselves. Virtual musicians have been around for a while, with the 1998 introduction of the English virtual band, Gorillaz. First appearing in 2018, musician Teflon Sega took virtual musicians to a new level, existing as a performer only in the metaverse. In just a few short years, Teflon Sega has developed a significant real-life following with millions of plays on Spotify, Soundcloud and YouTube.

One of the world’s largest music labels, Universal Music Group, recently introduced their new virtual supergroup, Kingship. Made up of the four digital characters from the Bored Ape Yacht Club non-fungible token (NFT) project, Kingship is the first metaverse group. One Kingship NFTs is currently valued at about $313,740.39, according to online NFT marketplace, OpenSea.

Other artists are taking notice, and more renowned stars will likely embrace the anonymity of performing under a digital persona in 2022.

Music NFTs will drive rewards and loyalty programs

Musicians and music companies tend to dive more quickly into innovations and future trends that brand marketers can someday use to attract audiences. Musicians flocked to streaming almost immediately after the introduction of Napster, for example, and have been quick to adopt DSPs to reach a wider audience. NFTs offer new distribution opportunities to artists – and much greater shares of revenue.

Audio/visual curated collections

Beatport became the first digital music retailer to accept bitcoin in 2021 with their release of announce the first-ever NFT audio/visual curated collection, “Music for Future Dance Floors.” The collection featured exclusive and unreleased tracks from several notable artists, including Charlotte de Witte, Sasha, Nic Fanciulli, Pan-Pot, Boys Noize, and Sama’ Abdulhadi. Stunning visual art from Leif Podhajsky accompanied the music.

Beatport followed up in January 2022 by announcing a partnership with PIXELYNX, a new gaming platform that not only allows musicians to create their own interactive environments, but to monetize them through NFTs, virtual performances, and playable experiences as well. The interactive format of this new metaverse blurs the lines between gaming and music.

Nifter

Nifter is a music NFT marketplace that allows artists to create and sell their unique music, and to connect with fans in a new way. Nifter has an active Discord server where music lovers meet to mint, buy, sell, collect and discover exclusive music NFTs – all on one easy-to-use platform.

Nifter is a subsidiary of ClickStream Corp, a technology company renowned for developing apps and digital platforms that disrupt conventional industries. Nifter has already minted an agreement with recording artist Lexi Drew to drop a one-of-a-kind NFT for sale during the first quarter of 2022.

Also known as Rebel Blockchain, Inc., Nifter has also executed an agreement Intercept Music, Inc., in which Intercept will provide recording artists to list their unique music and sound NFTs for sale. Nifter will use a sliding scale to compensate Intercept Music for each artist brought to the Nifter platform, based on the artists’ social media stats, stream data, download counts, and a number of other variables. Unlike the outdated platforms of yesteryear that frequently treated artists as an afterthought, Nifter puts the artist first by giving them a powerful and streamlined way to grow their fanbase, increase revenue, and capitalize on the budding marketing opportunities that NFTs bring.

NFTs will forever alter the revenue streams, creating new distribution and revenue opportunities for music creator. Music trends in 2022 will undoubtedly shape the future of NFTs and take music to new heights for decades to come.

ABOUT FRANK MAGLIOCHETTI

Frank Magliochetti owes his professional success to his expertise in two areas: medicine and finance. After obtaining a BS in pharmacy from Northeastern University, he stayed on to enroll in the Masters of Toxicology program. He later specialized in corporate finance, receiving an MBA from The Sawyer School of Business at Suffolk University. His educational background includes completion of the Advanced Management Program at Harvard Business School and the General Management Program at Stanford Business School. Frank Magliochetti has held senior positions at Baxter International, Kontron Instruments, Haemonetics Corporation, and Sandoz. Since 2000, he has been a managing partner at Parcae Capital, where he focuses on financial restructuring and interim management services for companies in the healthcare, media, and alternative energy industries. Last year, he was appointed chairman of the board at Grace Health Technology, a company providing an enterprise solution for the laboratory environment.

Frank is the CEO of ClickStream, ClickStream’s business operations are focused on the development and implementation of apps that disrupt such as WinQuik™, a free to play synchronized mobile app and digital gaming platform. The platform is designed to enable WinQuik™ users to have fun, interact and compete against each other in order to win real money and prizes. Twitter at @ClickstreamC  @WinQuikAppNifter™, a music NFT marketplace that allows recording artists to create and sell limited edition authenticated NFTs, and their ever expanding foreign language exchange social learning app  @HeyPalApp. ClickStream is also entering the E-Learning market with Joey’s Animal Kingdom- please visit them online at wowee.world

Frank was appointed Chairman and Chief Executive Officer at Designer Genomics International, Inc. The Company has accumulated a growing body of evidence that highlights a link between alterations in the immune and inflammatory systems and the development of chronic human disease. The Company is visionary and has established itself as a leader in the field of inflammatory and immune genetic DNA and RNA biomarkers that play a causative role in debilitating conditions, such as atherosclerosis/heart disease, diabetes, arthritis, inflammatory bowel disease, post-traumatic stress disorders (PTSD) and cancer.
A proprietary state-of-the art data mining bioinformatics program, called ‘cluster analysis’ will be used to measure disease development susceptibility with potential for earlier diagnosis and intervention. The company is developing a healthcare program based on its proprietary genetic panels that will allow people to be their own healthcare advocate and take an active role in their health status as well as longevity.
Frank is a highly sought after multifaceted senior C level executive.

Sources

https://www.businessinsider.com/how-much-does-spotify-pay-per-stream

https://musictech.com/news/most-of-spotifys-top-0-8-of-artists-earn-less-than-50k-in-streaming-revenue/

https://www.virtualhumans.org/human/teflon-sega

https://opensea.io/assets/0xbc4ca0eda7647a8ab7c2061c2e118a18a936f13d/7796

https://www.beatport.com/

https://nifter.io/